How Much Do Twitch Streamers Make Per Follower?

Twitch has become a popular platform for gamers and content creators to showcase their talents and build communities. But many wonder, how much do Twitch streamers actually make per follower? This blog will explore the various income streams available to Twitch streamers and how much they can expect to earn based on their followers.

Twitch’s Revenue Streams

1. Subscriptions

One of the primary income sources for Twitch streamers is subscriptions. Viewers can subscribe to a channel for $4.99, $9.99, or $24.99 per month. Streamers typically receive 50% of the subscription fee, though popular streamers might negotiate a higher percentage. So, for each subscription, a streamer earns about $2.50 to $12.50​​.

2. Ads

Streamers can also earn money by running ads during their streams. The revenue from ads depends on the number of viewers and the length of the ads. On average, streamers can earn about $250 per 100 subscribers monthly from ads​.

3. Bits and Donations

Bits are a virtual currency that viewers can purchase and use to cheer on their favorite streamers. Each bit is worth $0.01 to the streamer. Direct donations via PayPal or other platforms can also add to a streamer’s income, with 100% of the donation amount going to the streamer​​.

Income Based on Followers

The amount of money a streamer makes per follower varies widely and depends on several factors including engagement level, monetization methods, and viewer support. Here’s a general breakdown:

Small Streamers

Small streamers with 50-100 average viewers might earn between $50 and $1,500 monthly. This range includes income from subscriptions, bits, and donations. It’s a modest start but shows potential for growth as the viewer base expands​.

Mid-Tier Streamers

Streamers with around 1,000 to 10,000 average viewers can earn between $5,000 and $30,000 per month. This level often allows streamers to secure sponsorships and affiliate deals, adding to their income streams​​.

Top Streamers

Top-tier streamers with 10,000+ average viewers can make upwards of $100,000 per month. These streamers often have lucrative sponsorship deals, merchandise sales, and significant ad revenue. Notable top earners include Ninja and xQc, who make hundreds of thousands of dollars monthly​​.

Other Revenue Streams

Sponsorships and Partnerships

Top streamers often receive sponsorships from brands. These deals can be highly lucrative, with streamers being paid to use specific products, wear branded clothing, or even mention a brand during their streams​.

Merchandise

Many successful streamers also create and sell their own merchandise. This can include clothing, accessories, and other branded items that fans purchase to support their favorite streamers​.

YouTube and Patreon

Streamers can upload their Twitch content to YouTube, earning additional income from ads. Patreon allows fans to support streamers through monthly donations in exchange for exclusive content and perks​.

Conclusion

The amount Twitch streamers make per follower varies widely based on multiple factors including their viewer base, engagement, and additional revenue streams. While smaller streamers might earn between $50 and $1,500 per month, top-tier streamers can earn over $100,000 monthly through a combination of subscriptions, ads, bits, sponsorships, and merchandise sales. Building a successful Twitch channel requires dedication, engaging content, and effective monetization strategies.

For more details on how to maximize earnings on Twitch, consider exploring different income sources and focusing on growing a loyal and active follower base.